AFPNC team and partners

About Us

Trusted Advocacy. Evidence-Informed Action. Better Care for Newborns and Families.

Trusted Advocacy. Evidence-Informed Action. Better Care for Newborns and Families.

The African Foundation for Premature Babies and Neonatal Care (AFPNC) is a Ghana-based, internationally recognized maternal and newborn health nonprofit working to improve outcomes for newborns and their families. Our work places particular focus on babies born preterm, small, or sick, while recognizing that every newborn’s wellbeing is closely connected to the support, information, and care available to their family.

Founded in 2015 from lived experience, AFPNC has grown into a trusted patient-led platform connecting family voice with advocacy, research, quality improvement and strategic partnerships. We work to strengthen maternal and newborn health systems in Ghana and beyond, turning lived realities into practical action and sustainable impact.

AFPNC works through a multisectoral approach. We collaborate with researchers, health professionals and clinicians, parents and patients, government institutions, policymakers, professional associations, academia, civil society, faith-based organizations, media, development partners, private-sector organizations, opinion leaders and other relevant stakeholders.

What sets AFPNC apart is our ability to connect the lived experience of families with research, clinical expertise, public policy and community action. We bring people and institutions together around a shared goal: safer, higher-quality care and a stronger start for every newborn and family.

Our Vision

To ensure the best possible start in life for every newborn and stronger support for the families who care for them, wherever they may be in Africa.

Our Mission

To address the challenges affecting maternal and newborn health, including preterm birth and the care of small and sick newborns, through sustainable, evidence-informed interventions developed with families and relevant stakeholders in Africa and beyond.

We need to let everyone know that preterm babies can and do survive. There are four critical players central to the survival process for newborns: health professionals, government, community and parents. In no way should we put any of these players above the other. Selina Bentoom, Founder & Executive Director, AFPNC

What Makes AFPNC Different

AFPNC connects the lived experience of newborns and their families with research, clinical expertise, public policy and community action. As a patient-led organization, we ensure that family voices do more than enter the conversation: they help shape practical solutions.

We bring families, health professionals, researchers, government, development partners, civil society and communities together around a shared purpose: turning evidence, experience and partnership into sustainable improvements in care, policy and support systems for newborns and their families.

For AFPNC, collaboration is not the end goal. Sustainable impact is. We work to create changes that strengthen families today while contributing to safer care, stronger health systems and better outcomes for newborns over the long term.

Our difference

Patient voiceMultisectoral collaborationEvidence-informed actionSustainable impact
AFPNC with mothers and babies

From One Family’s Experience to a Growing Voice for Newborns and Their Families

AFPNC began with a deeply personal experience. In 2015, founder Selina Bentoom experienced Premature Rupture of Membranes (PROM) and delivered her son, King Luther, extremely early. He weighed only 1.4 kg and faced serious complications, including a prolonged stay in neonatal intensive care.

Today, King Luther is a healthy, thriving, and award-winning middle-school student. His survival transformed Selina’s experience of fear and uncertainty into a lasting commitment to make the journey better for other newborns and their families.

Through research and engagement with families and health professionals, Selina identified important gaps in awareness, patient representation, family support, quality and standards of care, and policy attention. AFPNC was created to help close those gaps and to ensure that newborns and their families have a credible voice in the systems and decisions that shape their care.

What began as one mother’s response to prematurity has grown into a nationally and internationally connected movement for better maternal and newborn health.

Founder & Executive Director

Selina Bentoom

Selina Bentoom

International Development Consultant • Parent & Patient Expert • Maternal & Newborn Health Advocate • TV Host & Podcaster • Speaker & Conference Moderator

Selina Bentoom is a maternal and newborn health expert, International Development Consultant, Parent and Patient Expert, TV program host and podcaster who has transformed lived experience into sustained national and international action. As Founder and Executive Director of AFPNC, she has spent more than a decade building a patient-led platform that brings the realities of newborns and families into research, clinical practice, advocacy, partnership and policy.

Her leadership is rooted in collaboration and the ability to bring diverse sectors together around maternal and newborn health priorities. She works across government, healthcare, research, academia, development, media and parent networks so that the experiences of newborns and families are represented in the decisions that shape care.

Leadership & Achievement Highlights

  • Founded and leads AFPNC, an internationally recognized and award-winning maternal and newborn health organization.
  • Led AFPNC to report reach of more than 700,000 babies and families through 56 community programs, partnerships, advocacy campaigns, and interventions.
  • Expanded the Purple Basket Project to more than 10,000 support packages, supporting more than 20,000 mothers and babies across seven regions in Ghana.
  • Built the Purple for Prematurity Summit into AFPNC’s flagship national advocacy platform: two editions completed, with the third scheduled for November 2026, convening policymakers, clinicians, researchers, parent advocates, development partners, media and private-sector leaders.
  • Led Ghana’s first national dialogue on prematurity in partnership with JoyNews, helping move newborn health and NICU financing higher on the national agenda.
  • Serves on the Ghana Health Service National Committee on Newborn Strategy and Advocacy and contributes to newborn-health strategy and policy dialogue.
  • Her lived experience and advocacy work were featured in the WHO-UNICEF Survive & Thrive global framework for small and sick newborns.
  • Has represented Ghana and Africa for nearly a decade at the GFCNI Parents’ Organizations Summit, championing African priorities within the global newborn-health movement.
  • Became the first African elected to the GFCNI Advisory Board, serving two consecutive terms.
  • Led AFPNC to become the first African organization to receive the prestigious EFCNI Award (2019), recognizing outstanding contribution to newborn health advocacy, parent engagement, and international collaboration.
  • Received national recognition through the 40 Under 40 Awards, Community Development category (2026).

Selina’s leadership reflects resilience, credibility and a consistent ability to turn lived experience and patient voice into partnerships, evidence, policy engagement and measurable action.

Board of Trustees

Governance. AFPNC is governed by a Board of Trustees whose combined expertise spans maternal and newborn health, public health, clinical leadership, health-system strengthening, family-centred care and lived experience. The Board provides strategic oversight, strengthens accountability and supports the Foundation’s long-term mission and impact.

Selina Bentoom

Selina Bentoom

Chairperson; Founder & Executive Director, AFPNC

Selina Bentoom is a maternal and newborn health leader, International Development Consultant and Parent and Patient Expert who has transformed lived experience into sustained advocacy and systems-level action. As Founder and Executive Director of AFPNC, she has built a patient-led platform that connects family voice with research, clinical practice, policy, partnerships and public engagement, while convening stakeholders across government, healthcare, academia, development, media and parent networks. As Chairperson of the Board of Trustees, she brings the Foundation’s founding vision, lived experience and strategic leadership to its governance and long-term direction.

Georgina Taylor-Effah

Georgina Taylor-Effah

Retired Nurse; Director, AFPNC

Georgina Taylor-Effah is a retired professional nurse and counsellor with more than 30 years of experience in health services, with a strong commitment to family-centred care and improving access to quality healthcare for underserved communities. Over the past 15 years, her community interventions have reached more than 20,000 mothers and children across rural and urban communities in Ghana. She joined AFPNC in 2015, bringing both professional expertise and lived family experience as the grandmother of a premature baby born at six months’ gestation weighing 1.4 kg. This combination of clinical insight, counselling experience and personal understanding informs her commitment to supporting mothers, newborns and families affected by prematurity in Ghana and beyond.

Dr. Ebenezer Appiah-Denkyirah

Dr. Ebenezer Appiah-Denkyirah

Former Director-General, Ghana Health Service

Dr. Ebenezer Appiah-Denkyirah is a distinguished public health specialist and former Director-General of the Ghana Health Service, with extensive experience in health policy, health-system leadership and institutional governance. A graduate of KNUST Medical School and a Fellow of the Ghana College of Physicians and Surgeons, he has also served as a Senior Lecturer and Head of Department at Pentecost University. He is Council Chairman of the Ghana NGO Coalition in Health and has served on boards of health institutions in Ghana and internationally. His career also includes consultancy work with major international organizations, including the World Bank, World Health Organization and Danida, bringing to AFPNC deep expertise in public health strategy, policy development, health-system strengthening and multisectoral engagement.

Prof. Afua Hesse

Prof. Afua Hesse

Professor of Surgery; President, Accra College of Medicine

Professor Afua A. J. Hesse is Ghana’s first female paediatric surgeon and a distinguished medical educator, researcher, hospital administrator and health leader whose career spans clinical care, surgical education, research, health management and policy. A Professor of Surgery and Co-founder and President of the Accra College of Medicine, she has trained and mentored generations of doctors and surgeons in Ghana and West Africa and has served as an external examiner for medical schools and postgraduate colleges across the region. At Korle Bu Teaching Hospital, she became the first woman to head both the Paediatric Surgery Unit and the Department of Surgery, and later served as Director of Medical Affairs and Acting Chief Executive Officer. She has held senior leadership roles within the West African College of Surgeons, Ghana College of Physicians and Surgeons, Pan African Paediatric Surgical Association and Medical Women’s International Association, and has contributed to national health planning, medical research, international journal review, health-sector consultancy and WHO technical work.

Dr. Isabella Sagoe-Moses

Dr. Isabella Sagoe-Moses

Child Health Specialist; Former Director of Child Health, Ghana Health Service

Dr. Isabella Sagoe-Moses is an experienced Child Health Specialist and former National Child Health Coordinator at the Ghana Health Service, where she served for more than 15 years before becoming Deputy Director of the Family Health Division with responsibility for Reproductive and Child Health. She has played an important role in shaping Ghana’s newborn and child health agenda, including chairing the National Committee for Newborn Health and contributing to the development of major national policies and guidelines such as the National Child Health Policy and National Newborn Health Strategy. A graduate of the University of Ghana Medical School with an MSc in Tropical Paediatrics from the Liverpool School of Tropical Medicine, she has particular expertise in infant and young child feeding and breastfeeding, has trained health professionals in Ghana and internationally, and currently contributes to medical education at the Accra College of Medicine and the Ghana College of Physicians and Surgeons.

The AFPNC Journey: 2015–2026

2015

AFPNC founded following Selina Bentoom’s lived experience of preterm birth; World Prematurity Day advocacy begins.

2016

Formal involvement in Ghana Health Service newborn-health advocacy and communication structures.

2017–2018

Expanded media, community, parent and health-facility outreach; advocacy for safer NICUs and family-centered care.

2018

NICU refurbishment and care-environment support at Effia-Nkwanta; World Breastfeeding Week and International Women’s Day initiatives.

2019

International recognition and contribution to the WHO-UNICEF Survive & Thrive newborn-health framework.

2021

Stop COVID-19 project implemented across four regions and 36 health facilities, combining communication, health-professional learning and family support.

2022–2024

Continued advocacy, parent/patient representation, research engagement and international collaboration.

2025

2nd Purple for Prematurity Summit; scientific training; nationally televised JoyNews dialogue; sustained World Prematurity Day advocacy.

2026

Historic Parliamentary engagement on NICU financing; continued NHIS advocacy; expanded research and partnership agenda; 3rd Purple for Prematurity Summit scheduled for November 2026 with a focus on follow-up and continuing care; continued development of media advocacy initiatives.

From Momentum to Sustainable Systems Change

AFPNC’s next chapter is focused on deepening its role as a trusted patient-led and multisectoral institution that advances evidence, quality care, family support, public advocacy and collaboration, while building solutions that can be sustained over time.

Advance Policy & Financing

Continue engagement with government, Ghana Health Service, NHIA and Parliament to support sustainable financing and access to quality maternal and newborn care, including NICU services.

Strengthen Quality & Standards of Care

Expand practical quality-improvement initiatives, professional learning, family-centered care and standards-of-care dialogue in collaboration with health institutions and professional bodies.

Deepen Research & Patient Partnership

Grow research collaborations with universities and investigators while strengthening meaningful parent and patient involvement in evidence generation.

Scale Family Support

Expand the Purple Basket Project, parent networks and family-support interventions across more facilities and communities.

Expand Multisector Partnerships

Build longer-term technical, financial, research, policy and communication partnerships across public, private, academic, professional and development sectors.

Launch AFPNC’s First Health Media Advocacy Platform

Launch AFPNC’s first dedicated media advocacy platform on health, with special focus on maternal and newborn health. Hosted by Founder and Executive Director Selina Bentoom as TV program host and podcaster, the platform will amplify evidence-based dialogue, patient and professional voices, African health priorities and practical solutions through television, podcast and digital formats.

Our future will be measured not only by how many people we reach, but by better standards of care, stronger family participation, more responsive policy, stronger evidence and a healthier start for newborns and their families.

Partner With AFPNC

Partnership can take many forms, from strategic collaboration and research to direct support for families and neonatal services.